ItzSEO vs Frase
AI content briefs + research tool vs. Claude-powered content + bundled SEO suite.
The 5 key differences.
- 1
Frase is brief + content optimization. ItzSEO is brief + content + audits + ranks + AI Search Visibility.
- 2
Frase $45/mo. ItzSEO $29/mo gives more.
- 3
Both write AI briefs and content; ItzSEO's articles are written by Claude from a SERP-grounded brief.
- 4
ItzSEO bundles HRMS + client portal on Agency tier — Frase has neither.
- 5
Frase's question research and content scoring go deeper; ItzSEO's briefs include People Also Ask questions from the live results.
Which one fits your situation?
We won't pretend we're better at everything. Here's when each tool is the right call.
Pick Frase if…
- You only need briefs + content optimization — no rank tracking, audits, or AI Search Visibility
- You rely on Frase's question research and content scoring — ItzSEO's briefs list People Also Ask questions but there is no content score
- Your team has deep Frase-specific workflows already
Pick ItzSEO if…
- You want SEO suite bundled (content + audits + rank tracking + keyword intel)
- You want articles that link only to your real pages and cite only figures from the results
- You're an agency that needs HRMS / leaderboard / client portal alongside content
- You want voice-preserved import + AI Search Visibility tracking
Side-by-side.
| Feature | ItzSEO | Frase |
|---|---|---|
| Starting price | $29/mo | $45/mo |
| Voice-preserved import | ||
| AI Search Visibility | ||
| Brief generation | ||
| Question research | People Also Ask in briefs | |
| Content score / optimization | ||
| Technical audits | ||
| Rank tracking | ||
| Competitor keyword gap | ||
| Cannibalization detection | ||
| WordPress publish | ||
| Built-in HRMS (Agency tier) | ||
| Client portal |
Switching from Frase.
Most teams switch in under an hour.
- 1
Paste finished documents into Content → Articles → Import article, one at a time.
- 2
Generate new briefs in ItzSEO from the same keywords.
- 3
Re-add keyword research at /keywords. DataForSEO auto-enriches.
- 4
Reconnect Google Search Console for ranking data.