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Social media scheduling

A week of posts for every client, planned in a morning.

ItzSEO's social media planner gives each client a strategy and content pillars, fills the week with draft posts, writes captions in the brand's voice, and publishes on schedule to Instagram, Facebook, LinkedIn, X, YouTube, Google Business and more through connected accounts. Included on every paid plan.

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What you get

Strategy to published post, in one place.

Strategy and pillars per client

Voice, audience, channels and weekly cadence per channel, plus weighted content pillars. Every draft is generated against them.

Fill my week

One click lays out the week's draft posts by channel cadence and pillar weight, at sensible times. Edit, reorder, approve.

AI captions in the brand voice

Pick a pillar and a format; Claude drafts the caption in the strategy's voice. One credit per caption, always editable.

Creative library

Uploads and Social Graphics Studio renders attached to posts. The attached copy is frozen so later edits never change what was scheduled.

Auto-publishing

Connected Instagram, Facebook, LinkedIn, X, YouTube, Google Business, Bluesky, Mastodon and Telegram accounts, published on schedule by a server job.

Today dashboard and nudges

Due today, drafts to review, cadence vs plan, failures, and trending topics from the client's tracked keywords. One consolidated nudge a day.

How it works

From onboarding to auto-pilot.

  1. STEP 1

    Write the strategy

    Voice, audience, channels, cadence and pillars for the client. Ten minutes, once.

  2. STEP 2

    Connect accounts

    Link the client's social profiles. No-review networks like Bluesky and Telegram connect in seconds.

  3. STEP 3

    Fill and review

    Generate the week, let Claude draft captions, attach graphics, approve.

  4. STEP 4

    Publish and report

    Posts go out on schedule. The Today dashboard flags anything that needs you.

Reporting

Measured where it can be proven.

Daily metrics and insights

Snapshots of reach and engagement for posts on the ItzSEO community channel, with an insights view built from them.

Monthly AI report

An AI-written summary of the month's performance delivered to the owner's notifications, deep-linked to the insights page.

Trend signals

Reactive-post suggestions drawn from the client's own tracked SEO keywords, ranked by search volume.

Compared

ItzSEO social planner vs Buffer.

 ItzSEOBuffer
PricingIncluded in your plan; AI captions 1 credit eachPer connected channel, per month
Strategy and pillarsBuilt in, per client, drives the calendarNot modelled
GraphicsSocial Graphics Studio in the same workspaceCanva integration
PublishingSelf-hosted publishing service, no per-account feeVendor-hosted
Client CRM, chat, emailSame workspace, same contactsSeparate tools
FAQ

Social Media Scheduling questions.

Does ItzSEO schedule social media posts?
Yes. ItzSEO has a social media planner with a per-client strategy, a weekly calendar, AI-written captions in the brand's voice, a creative library, and auto-publishing to connected accounts. It is included on every paid plan; AI captions cost one credit each.
Which platforms can it publish to?
Instagram, Facebook Pages, LinkedIn, X, YouTube, Google Business Profile, Bluesky, Mastodon and Telegram, plus the ItzSEO community. External accounts connect through a self-hosted publishing service, so there is no per-account fee from a third-party scheduler.
What is a strategy and what are content pillars?
A strategy is the standing brief for one client: voice, audience, the channels in use and how often to post on each. Content pillars are the recurring themes (tips, behind the scenes, offers, proof) with a weight. "Fill my week" uses both to lay out a week of draft posts you then edit and approve.
Does the AI write the posts?
It drafts them. Pick a pillar and a format and Claude writes a caption in the voice defined in the strategy; you edit, add media and schedule. Nothing publishes without a scheduled post you created.
Where do the graphics come from?
From the Social Graphics Studio, which turns a brief into on-brand images in nine sizes, or from your own uploads. A render attaches to a scheduled post and goes out with it.
What does the Today dashboard show?
What is due today, drafts waiting for review, how the week tracks against each channel's cadence, anything that failed to publish, and trending topics worth a reactive post, based on the client's own tracked keywords. A daily nudge summarises the same when something needs attention.
Is there analytics?
Daily metrics, insights and an AI-written monthly report are measured for posts published to the ItzSEO community channel today. Per-platform metrics for external networks are on the roadmap.
What does it replace?
Buffer, Hootsuite or Later for agencies managing several clients — with the strategy, the captions, the graphics and the client's CRM in the same workspace.

Try Social Media Scheduling on your own workspace.

14-day trial. No credit card required.

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