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Module 7 of 12 · Marketing and automation · Lesson 5 of 13

Plan and schedule social media posts

Set a strategy, connect your accounts, let the week be drafted for you, then review, edit and schedule each post.

7 minIntermediateFor: Agency owner or manager, Team memberLast checked
Video tutorial coming soon

The written steps below are complete. The Video script tab shows exactly what the video will cover.

The social agency area plans a week of posts from a strategy: the topics you post about, the channels you use and how often. Drafts are written in your brand voice and nothing is published until you schedule it.

By the end you can

  • Set up a strategy and connect channels
  • Fill a week with drafts
  • Edit and schedule a post

Screens used

Steps

  1. 1

    Open the social agency

    On: /social-agency

    Type "social" in Find a page… and choose Social Agency. The tabs are Today, Calendar, Insights, Brand voice, Connections and Strategy.

    You should see: The Today page, or "Let's set up your social strategy".

  2. 2

    Set up the strategy

    On: /social-agency

    Press Set up strategy and work through its parts: Goal & reach, Audience personas, Content pillars (the topics you post about), Channels & cadence (where and how often), Brand voice and KPIs. Finish on Review your strategy.

    You should see: The Today dashboard shows This week's pace.

  3. 3

    Connect your accounts

    On: /social-agency/connections

    Open Connections and connect each social account you post to. You sign in to each network yourself.

    You should see: Each connected account is listed.

  4. 4

    Fill the week

    On: /social-agency/calendar

    Open Calendar and press Fill my week.

    You should see: Draft posts appear in the week's empty slots.

  5. 5

    Review a draft

    On: /social-agency/calendar

    Open a post. Check the Pillar, Format and Channels, and read the Caption / body. Rewrite with AI gives another version; each generation uses 1 credit.

    You should see: A caption you are happy to publish under the client's name.

  6. 6

    Schedule it

    On: /social-agency/calendar

    Set the Date and Time and press Schedule.

    You should see: The post shows as scheduled on the calendar.

  7. 7

    Check Today

    On: /social-agency

    Each day open Today for Publishing today, Drafts to review and Needs attention.

    You should see: You know what goes out today and what still needs a decision.

Tips

  • New post on the calendar writes a single post from scratch.
  • Read every draft. Facts, prices and dates must be checked by a person.

Troubleshooting

"Your week already has a post in every planned slot — nothing to add."
The week is full. Edit or delete a post to make room.
"This workspace's daily AI budget is exhausted — try again after it resets."
Try again tomorrow, or ask the workspace owner to raise the daily budget.
An account shows "Paused — over plan limit".
Your plan's limit of connected accounts is reached. Disconnect another account or upgrade.
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