Step 4: Write about your business
Write two to four lines about your business and three reasons customers should choose you.
The written steps below are complete. The Video script tab shows exactly what the video will cover.
Visitors want to know who you are and why they should trust you. A few honest lines are enough. Empty boxes show sample text marked "Sample text" on the website, so replace it with your own words.
By the end you can
- Write your About text
- Add three reasons to choose you
Screens used
- Editor, step 4: About you
Steps
- 1
Write about your business
On: Editor, step 4In About your business (2–4 lines) say what you do, how long you have done it and where. Write the way you would tell a new customer in your shop.
You should see: Your text replaces the sample text in the preview.
- 2
Or start from the sample
On: Editor, step 4If you are not sure what to write, tap Use sample text (edit later). It fills the boxes with text for your type of business, which you can then change.
You should see: The boxes fill with sample sentences you can edit.
- 3
Give three reasons to choose you
On: Editor, step 4Under 3 reasons to choose you fill the three boxes with short, true points, for example "Home delivery within 5 km", "15 years in the same shop", "Fresh stock every morning".
You should see: Three points show on the website.
Tips
- Specific beats general. "Open till 10 pm every day" is stronger than "Great service".
- Do not promise anything you cannot keep. Your website speaks for you.
Troubleshooting
- "These fields could not be saved — please check"
- Something you typed is too long or cannot be used. Shorten the text in the boxes named under the message.
- The website still shows sentences you did not write.
- Those are the sample sentences. Replace the text in every box on this step with your own words.
One row per shot, in the same order as the guide. Estimated length 1:37. Use made-up data only. How to record
Say: Step 4: Write about your business. Write two to four lines about your business and three reasons customers should choose you.
Hold until you see: Lesson title on screen for three seconds.
Say: In About your business (2–4 lines) say what you do, how long you have done it and where. Write the way you would tell a new customer in your shop.
Hold until you see: Your text replaces the sample text in the preview.
Say: If you are not sure what to write, tap Use sample text (edit later). It fills the boxes with text for your type of business, which you can then change.
Hold until you see: The boxes fill with sample sentences you can edit.
Say: Under 3 reasons to choose you fill the three boxes with short, true points, for example "Home delivery within 5 km", "15 years in the same shop", "Fresh stock every morning".
Hold until you see: Three points show on the website.
Say: That is step 4: Write about your business. The written steps are on this lesson's page in the ItzSEO course.
Hold until you see: End card with the lesson link.
Mark it complete to keep your place in the course.
Related lessons
List up to 20 services or products, each with a name, a price, one line and a photo, and put them in order.
Add the big photo at the top of your website and up to 12 gallery photos, and understand the photo limit.
Give an item up to 5 photos and a longer description, and decide whether each service should have its own page.