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Email marketing

Email campaigns and drip sequences, sent from your own domain.

ItzSEO's email marketing module sends newsletters, campaigns and automated sequences through your own domain, SMTP or ESP account, so your deliverability is yours alone. Lists, segments, lead forms, open and click tracking and automatic bounce protection are built in, and it is included on every paid plan.

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What you get

Everything a newsletter or drip campaign needs.

Lists, segments and lead forms

Import by CSV with a recorded consent source, build segments from contact fields and behaviour, and capture new subscribers with hosted lead forms. Double opt-in per list.

Block composer with AI

Hero, text, image, button and divider blocks that compile to email-safe HTML. Describe the email and Claude drafts the subject and body; you edit from there.

Your own sending identity

Verified domain, SMTP, or an API key for Resend, SendGrid, Amazon SES or Postmark. Bulk sends never use a shared pool.

Opens, clicks and A/B tests

Per-campaign open and click tracking, daily snapshots, campaign reports and subject-line A/B tests with a proper significance test before a winner is called.

Sequences and journeys

Multi-step drip sequences with enrolments, plus journeys that start when a contact joins a list or gets a tag, and can exit them when they buy.

Compliance by default

One-click unsubscribe headers, postal address in the footer, suppression lists, GDPR erasure endpoint, and a pre-send lint that flags missing pieces before you schedule.

Deliverability

Built to keep you out of the spam folder.

Most email tools let you send first and find out later. ItzSEO enforces the rules the mailbox providers actually use.

14-day warm-up

A new identity starts at 500 emails an hour and roughly doubles every two days, uncapped after day 14. Established identities skip the ramp.

Automatic circuit breaker

Warning at 0.1% complaints or 2% hard bounces; automatic pause at 0.3% or 5%, measured over a rolling window with a minimum sample so tiny lists never trip it.

Bounce and complaint ingestion

Bounces and DSNs are classified per recipient, complaints feed the reputation score, and unsubscribes arrive by link or the one-click header.

How it works

From list to report in four steps.

  1. STEP 1

    Connect your sender

    Verify your domain, or paste SMTP details or an ESP API key. SPF, DKIM and DMARC guidance is on the deliverability tab.

  2. STEP 2

    Build the audience

    Import a CSV, connect a lead form, or create a segment such as "clicked in the last 30 days".

  3. STEP 3

    Compose and lint

    Write it or let Claude draft it. The lint check flags a missing unsubscribe link, address or subject before you can schedule.

  4. STEP 4

    Send or automate

    Send now, schedule, or put the email in a sequence. Watch opens, clicks, bounces and complaints in the campaign report.

Plans

Unique contacts you can email each month.

Limits are by unique contacts, not by sends. Email the same 2,000 people four times in a month and you have used 2,000.

Free
0
Compose + test-send
Starter
2,000
Growth
10,000
Cold outreach unlocked
Agency
50,000
Scale
200,000

Enterprise: 1,000,000. See all plans →

Compared

ItzSEO email marketing vs Mailchimp.

 ItzSEOMailchimp
Pricing basisIncluded in your plan; limit on unique contacts per monthSeparate subscription priced by contact count
Sending reputationYour own domain, SMTP or ESP key — isolatedShared infrastructure
Cold outreachAllowed from Growth via your own SMTP/ESPAgainst terms of service
CRM, forms, chat, websiteSame workspace, same contact recordSeparate tools or add-ons
Auto-pause on complaintsYes, at the Gmail/Yahoo thresholdsAccount-level enforcement after the fact
FAQ

Email Marketing questions.

Does ItzSEO have email marketing?
Yes. ItzSEO includes bulk email campaigns, drip sequences, lists, segments, lead forms and deliverability reporting inside the same workspace as your SEO, CRM and website tools. It is included on every paid plan, with a monthly limit on unique contacts emailed: Starter 2,000, Growth 10,000, Agency 50,000, Scale 200,000.
How are emails actually sent?
Through a sending identity you own: your verified domain, your own SMTP server, or your own API key for Resend, SendGrid, Amazon SES or Postmark. Marketing campaigns never go out over a shared ItzSEO address, so another customer's reputation can never affect your inbox placement.
Is there a cost per email?
No. Because sending uses your own provider, ItzSEO does not charge per email. Plans are limited by the number of unique contacts you email in a month, not by the number of sends. AI-written subject lines and drafts use AI credits.
Can I do cold outreach?
Yes, from the Growth plan, and only over your own SMTP server or ESP API key. Cold outreach is blocked from the platform's shared domain path on purpose, because one flagged sender would hurt every customer.
What happens if my list is bad?
ItzSEO watches bounce and complaint rates per sending identity over a rolling window. At 0.1% complaints or 2% hard bounces you get a warning; at 0.3% complaints or 5% hard bounces sending is paused automatically. Those are the same lines Gmail and Yahoo use to block bulk senders.
Does it handle unsubscribes and compliance?
Every marketing email carries a working unsubscribe link, RFC 8058 one-click List-Unsubscribe headers and your postal address. Opt-outs are honoured instantly and kept in a suppression list. Double opt-in can be switched on per list and is on by default for imported lists.
Can I import my existing list?
Yes, by CSV. You record the consent source on import. Purchased or scraped lists are against the terms of service.
Does it track opens and clicks?
Yes. Opens and clicks are tracked per campaign with daily snapshots and a campaign report, and you can run A/B subject-line tests that declare a winner only when the difference is statistically significant.
What does it replace?
For most agencies and small businesses it replaces Mailchimp, Brevo or MailerLite for newsletters and drip sequences, while keeping contacts, forms, chat and CRM in one place.

Try Email Marketing on your own workspace.

14-day trial. No credit card required.

Start free trial See pricing