Connect Google Analytics to a project
Choose the client's GA4 property so visits and conversions show on the project dashboard.
The written steps below are complete. The Video script tab shows exactly what the video will cover.
Search Console shows how people find a site; Google Analytics shows what they do once they arrive. One Google connection covers both, so after Search Console is connected this takes a minute.
By the end you can
- Choose a GA4 property for a project
- Pull the first 30 days of data
Screens used
- Project settings
Before you start
- Google connected to the project (see Connect Google Search Console).
- The same Google account has access to the website's GA4 property.
Steps
- 1
Open the project's settings
On: Project settingsOpen the project and press Settings at the top right of the project home.
You should see: A box titled Google Analytics 4 under the Search Console box.
- 2
Choose the property
On: Project settingsIn Google Analytics 4 choose the property for this website and save it.
You should see: "Property saved. Click 'Sync now' to pull your data."
- 3
Pull the data
On: Project settingsPress Sync now. It reads "Syncing 30 days…".
You should see: The box shows the property, its ID and a Last synced time.
- 4
See it on the dashboard
On: Project, DashboardOpen the SEO hub and choose Dashboard.
You should see: A box titled "Google Analytics — last 30 days" with Sessions, Engagement, Avg session and Conversions, the Top landing pages and Daily sessions.
Tips
- If the box asks you to reconnect Google, the connection was made before Analytics access was added. Reconnect once; your Search Console data stays.
- Disconnecting only Analytics leaves Search Console connected.
Troubleshooting
- The box says "Reconnect Google to enable GA4".
- Google was connected before Analytics access existed. Press Reconnect Google and sign in again; your Search Console data stays.
- Your website's property is not in the list.
- The Google account you connected cannot see it. Ask the website's owner to add that account as a Viewer in Google Analytics, then reload the page.
- "GA4 hasn't collected any data for this property in the last 30 days."
- Google Analytics is not installed on the website, or you chose the wrong property. Check that the measurement ID is on the site.
One row per shot, in the same order as the guide. Estimated length 1:25, recorded signed in as Owner. Use made-up data only. How to record
Say: Connect Google Analytics to a project. Choose the client's GA4 property so visits and conversions show on the project dashboard.
Hold until you see: Lesson title on screen for three seconds.
Say: Open the project and press Settings at the top right of the project home.
Hold until you see: A box titled Google Analytics 4 under the Search Console box.
Say: In Google Analytics 4 choose the property for this website and save it.
Hold until you see: "Property saved. Click 'Sync now' to pull your data."
Say: Press Sync now. It reads "Syncing 30 days…".
Hold until you see: The box shows the property, its ID and a Last synced time.
Say: Open the SEO hub and choose Dashboard.
Hold until you see: A box titled "Google Analytics — last 30 days" with Sessions, Engagement, Avg session and Conversions, the Top landing pages and Daily sessions.
Say: That is connect Google Analytics to a project. The written steps are on this lesson's page in the ItzSEO course.
Hold until you see: End card with the lesson link.
Mark it complete to keep your place in the course.
Related lessons
See search, analytics and ad results for one client on one page, and open the combined view.
Install ItzSEO from the browser so it opens full screen like an app, on iPhone and on Android.
Send an invitation from the project's Members page, choose employee or client, and pick the right role.