The dashboard gathers a project's numbers from Search Console, Google Analytics and Meta Ads. Each box links to its full report, so it is the place to start any client check-in.

By the end you can

Read the Search Console, Analytics and Meta Ads boxes
Open the combined search and analytics view
Refresh a box that looks out of date

Screens used

Project, SEO hub, Dashboard

Before you start

Search Console connected to the project. Analytics and Meta Ads are optional.

Steps

1
Open the dashboard
On: Project, Dashboard
Open the project, then open the SEO hub and choose Dashboard.
You should see: Boxes for search, analytics and ads. Without Search Console it shows "Connect Google Search Console".
2
Read the search box
On: Project, Dashboard
The Google Search Console box shows Clicks, Impressions, Avg position and CTR, with Top queries and Top pages. Click the box to open the full report, where you can change the date range.
You should see: You can state last month's clicks.
3
Read the analytics box
On: Project, Dashboard
The Analytics box shows visits and conversions for the last 30 days once a property is chosen. Refresh now pulls the latest numbers.
You should see: Sessions and conversions, or a prompt to pick a GA4 property.
4
Read the Meta Ads box
On: Project, Dashboard
With Meta Ads connected and an ad account linked, the box shows Spend, Conversions and Impressions for the last 30 days and the Top campaigns.
You should see: Ad spend for the month, or a prompt to connect.
5
Open the combined view
On: Project, Dashboard
Open Combined GSC + GA4 view. It puts search data and analytics data for each page side by side, which shows pages that get traffic but are not tracked, and pages that convert well but get little search traffic.
You should see: One table with search and analytics columns.

Tips

Numbers refresh when you open the page. If they look old, use the refresh on that box.
The top queries and pages reflect the last 28-day sync; the daily chart follows the date range you choose.

Troubleshooting

A box says to reconnect Google.: The permission has expired. Open the project's Settings and reconnect Google; the data stays.
The search box and the analytics box disagree about visits.: They measure different things. Search Console counts clicks from Google search only; Analytics counts visits from every source.

One row per shot, in the same order as the guide. Estimated length 2:10, recorded signed in as Owner. Use made-up data only. How to record

0:00Title card

Say: Read the project dashboard. See search, analytics and ad results for one client on one page, and open the combined view.

Hold until you see: Lesson title on screen for three seconds.

0:17Step 1: Open the dashboard (Project, Dashboard)

Say: Open the project, then open the SEO hub and choose Dashboard.

Hold until you see: Boxes for search, analytics and ads. Without Search Console it shows "Connect Google Search Console".

0:30Step 2: Read the search box (Project, Dashboard)

Say: The Google Search Console box shows Clicks, Impressions, Avg position and CTR, with Top queries and Top pages. Click the box to open the full report, where you can change the date range.

Hold until you see: You can state last month's clicks.

0:52Step 3: Read the analytics box (Project, Dashboard)

Say: The Analytics box shows visits and conversions for the last 30 days once a property is chosen. Refresh now pulls the latest numbers.

Hold until you see: Sessions and conversions, or a prompt to pick a GA4 property.

1:10Step 4: Read the Meta Ads box (Project, Dashboard)

Say: With Meta Ads connected and an ad account linked, the box shows Spend, Conversions and Impressions for the last 30 days and the Top campaigns.

Hold until you see: Ad spend for the month, or a prompt to connect.

1:29Step 5: Open the combined view (Project, Dashboard)

Say: Open Combined GSC + GA4 view. It puts search data and analytics data for each page side by side, which shows pages that get traffic but are not tracked, and pages that convert well but get little search traffic.

Hold until you see: One table with search and analytics columns.

1:54End card

Say: That is read the project dashboard. The written steps are on this lesson's page in the ItzSEO course.

Hold until you see: End card with the lesson link.

0 of 7 checked

Step 1: Open the dashboardYou should see: Boxes for search, analytics and ads. Without Search Console it shows "Connect Google Search Console".
Step 2: Read the search boxYou should see: You can state last month's clicks.
Step 3: Read the analytics boxYou should see: Sessions and conversions, or a prompt to pick a GA4 property.
Step 4: Read the Meta Ads boxYou should see: Ad spend for the month, or a prompt to connect.
Step 5: Open the combined viewYou should see: One table with search and analytics columns.
Problem case: A box says to reconnect Google.You should see: The permission has expired. Open the project's Settings and reconnect Google; the data stays.
Problem case: The search box and the analytics box disagree about visits.You should see: They measure different things. Search Console counts clicks from Google search only; Analytics counts visits from every source.

By the end you can

Screens used

Before you start

Steps

Open the dashboard

Read the search box

Read the analytics box

Read the Meta Ads box

Open the combined view

Tips

Troubleshooting

Reference articles on this topic

Related lessons