Find keywords your competitors rank for and you do not
Add competitor domains, wait for the first sync and read the Keyword Gap table by opportunity.
The written steps below are complete. The Video script tab shows exactly what the video will cover.
A keyword gap is a search where a competitor appears and your client does not. The Competitors tab collects the keywords each competitor ranks for and lists the gaps, sorted so the most valuable are at the top.
By the end you can
- Add a competitor domain
- Read the Keyword Gap table
- Export the gap as a CSV file
Screens used
- Project, Keywords, Competitors tab
Before you start
- A plan that includes competitor analysis.
Steps
- 1
Open the Competitors tab
On: Project, KeywordsOpen Keywords in the project and choose the Competitors tab.
You should see: A section titled Competitors with an Add a competitor form.
- 2
Add a competitor
On: Project, KeywordsType the competitor's domain on its own, for example "example.com", with no https:// and no slash at the end. Display label (optional) is a friendlier name for your own lists. Add it.
You should see: The competitor appears in the list with "Waiting for first sync…".
- 3
Wait for the first sync
On: Project, KeywordsCompetitor keywords are collected once a day at 03:00 UTC. Until that first run, the competitor is listed without keyword data. Come back the next day.
You should see: The row shows a number under Keywords cached and a Last sync time.
- 4
Read the Keyword Gap
On: Project, KeywordsBelow the list, Keyword Gap shows each keyword, which competitor ranks for it, Their pos, your position under You, the Volume, and an Opportunity score. The score rewards high volume and a strong competitor position.
You should see: Rows sorted with the biggest opportunities first. "Not in the top 100" under You marks a true gap.
- 5
Export it
On: Project, KeywordsPress CSV to download the gap table for a report or a content plan.
You should see: A CSV file downloads.
Tips
- Choose competitors that win the same customers, not the biggest names in the industry. Two or three is enough.
- "No gap detected" means you already rank for everything those competitors do.
- Add the best gap keywords to your saved list from the Research tab, then plan a page for each.
Troubleshooting
- The gap table says the sync has not completed yet.
- The first daily run has not happened. Check again after 03:00 UTC.
One row per shot, in the same order as the guide. Estimated length 2:08, recorded signed in as Owner. Use made-up data only. How to record
Say: Find keywords your competitors rank for and you do not. Add competitor domains, wait for the first sync and read the Keyword Gap table by opportunity.
Hold until you see: Lesson title on screen for three seconds.
Say: Open Keywords in the project and choose the Competitors tab.
Hold until you see: A section titled Competitors with an Add a competitor form.
Say: Type the competitor's domain on its own, for example "example.com", with no https:// and no slash at the end. Display label (optional) is a friendlier name for your own lists. Add it.
Hold until you see: The competitor appears in the list with "Waiting for first sync…".
Say: Competitor keywords are collected once a day at 03:00 UTC. Until that first run, the competitor is listed without keyword data. Come back the next day.
Hold until you see: The row shows a number under Keywords cached and a Last sync time.
Say: Below the list, Keyword Gap shows each keyword, which competitor ranks for it, Their pos, your position under You, the Volume, and an Opportunity score. The score rewards high volume and a strong competitor position.
Hold until you see: Rows sorted with the biggest opportunities first. "Not in the top 100" under You marks a true gap.
Say: Press CSV to download the gap table for a report or a content plan.
Hold until you see: A CSV file downloads.
Say: That is find keywords your competitors rank for and you do not. The written steps are on this lesson's page in the ItzSEO course.
Hold until you see: End card with the lesson link.
Mark it complete to keep your place in the course.
Related lessons
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