An audit fetches one page the way a search engine would, checks its SEO signals, can measure its loading performance, and returns a prioritised list of fixes in about a minute. You can audit any public page: your client's, or a competitor's.

By the end you can

Run an audit on a page
Read the SEO health score and the page snapshot
Re-run or delete an audit

Screens used

Project, Audits

Steps

1
Open Audits
On: Project, Audits
Open the project, then open the SEO hub and choose Audits.
You should see: A Page URL field and, below it, Previous audits.
2
Enter the page
On: Project, Audits
Paste the full address of the page into Page URL, including https://. Any public page works.
You should see: The address shows in the field.
3
Decide on Core Web Vitals
On: Project, Audits
Leave Include Core Web Vitals ticked to measure loading performance through Google PageSpeed Insights. It adds about 30 seconds.
You should see: The box is ticked.
4
Run it
On: Project, Audits
Press Run audit.
You should see: A new row appears under Previous audits with a status. "No score yet" means it is still queued or running.
5
Open the result
On: Project, Audits
When the row shows a Score, open it.
You should see: The audit page with an SEO health rating of Excellent, Room to improve or Needs work.
6
Read the page snapshot
On: Audit page
Page snapshot lists the facts the audit found: word count, title length, meta description, canonical, number of H1 headings, images, internal and external links, JSON-LD blocks and the performance score.
You should see: You can state the page's title length and how many H1 headings it has.

Tips

Audit the pages that earn money first: the home page, the main service or product pages, and the contact page.
In Previous audits, Re-run audit repeats an audit after you have fixed things, and Delete audit removes it.

Troubleshooting

"Audit failed".: The page could not be fetched. Check the address opens in a private browser window without a login.

One row per shot, in the same order as the guide. Estimated length 2:02, recorded signed in as Owner. Use made-up data only. How to record

0:00Title card

Say: Audit a page. Run an SEO audit on any public page, with Core Web Vitals, and read the score and the page snapshot.

Hold until you see: Lesson title on screen for three seconds.

0:18Step 1: Open Audits (Project, Audits)

Say: Open the project, then open the SEO hub and choose Audits.

Hold until you see: A Page URL field and, below it, Previous audits.

0:31Step 2: Enter the page (Project, Audits)

Say: Paste the full address of the page into Page URL, including https://. Any public page works.

Hold until you see: The address shows in the field.

0:46Step 3: Decide on Core Web Vitals (Project, Audits)

Say: Leave Include Core Web Vitals ticked to measure loading performance through Google PageSpeed Insights. It adds about 30 seconds.

Hold until you see: The box is ticked.

1:02Step 4: Run it (Project, Audits)

Say: Press Run audit.

Hold until you see: A new row appears under Previous audits with a status. "No score yet" means it is still queued or running.

1:13Step 5: Open the result (Project, Audits)

Say: When the row shows a Score, open it.

Hold until you see: The audit page with an SEO health rating of Excellent, Room to improve or Needs work.

1:25Step 6: Read the page snapshot (Audit page)

Say: Page snapshot lists the facts the audit found: word count, title length, meta description, canonical, number of H1 headings, images, internal and external links, JSON-LD blocks and the performance score.

Hold until you see: You can state the page's title length and how many H1 headings it has.

1:46End card

Say: That is audit a page. The written steps are on this lesson's page in the ItzSEO course.

Hold until you see: End card with the lesson link.

0 of 7 checked

Step 1: Open AuditsYou should see: A Page URL field and, below it, Previous audits.
Step 2: Enter the pageYou should see: The address shows in the field.
Step 3: Decide on Core Web VitalsYou should see: The box is ticked.
Step 4: Run itYou should see: A new row appears under Previous audits with a status. "No score yet" means it is still queued or running.
Step 5: Open the resultYou should see: The audit page with an SEO health rating of Excellent, Room to improve or Needs work.
Step 6: Read the page snapshotYou should see: You can state the page's title length and how many H1 headings it has.
Problem case: "Audit failed".You should see: The page could not be fetched. Check the address opens in a private browser window without a login.

By the end you can

Screens used

Steps

Open Audits

Enter the page

Decide on Core Web Vitals

Run it

Open the result

Read the page snapshot

Tips

Troubleshooting

Reference articles on this topic

Related lessons