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Module 4 of 12 · SEO tools · Lesson 6 of 16

Work through the issues an audit found

Read each issue's severity, impact and effort, follow the fix steps, and mark issues fixed or ignored.

5 minBeginnerFor: Agency owner or manager, Team memberLast checked
Video tutorial coming soon

The written steps below are complete. The Video script tab shows exactly what the video will cover.

An audit is only useful if the issues get fixed. Each issue comes with how serious it is, how much fixing it should help, roughly how long it takes, and the steps to fix it.

By the end you can

  • Prioritise issues by severity, impact and effort
  • Mark an issue fixed or ignored
  • Export the issues as a CSV file

Screens used

  • Project, Audits, one audit

Before you start

  • A finished audit (see Audit a page).

Steps

  1. 1

    Open the audit

    On: Project, Audits

    Open Audits in the project and open a finished audit.

    You should see: A list of issues under the page snapshot, or "No issues found".

  2. 2

    Read one issue

    On: Audit page

    Each issue has a severity label (critical, high, medium or low), an impact label and an effort estimate, then a short explanation and numbered fix steps.

    You should see: You can say which issue is most serious.

  3. 3

    Choose what to fix first

    On: Audit page

    Start with critical and high issues that have high impact and low effort. Leave low-severity issues with high effort for later.

    You should see: A short list of the first issues to fix.

  4. 4

    Mark an issue fixed

    On: Audit page

    After the fix is live on the website, press Mark as fixed on the issue.

    You should see: The issue shows as Resolved.

  5. 5

    Ignore an issue that does not apply

    On: Audit page

    If an issue is not relevant to this page, press Ignore to hide it from the open list. Reopen brings back an issue you resolved or ignored by mistake.

    You should see: The issue leaves the open list.

  6. 6

    Export for the developer or client

    On: Audit page

    Press Download CSV to get the issues as a spreadsheet.

    You should see: A CSV file downloads.

Tips

  • After fixing, go back to Audits and use Re-run audit to confirm the score improved.
  • Marking as fixed does not change the website. It only records that the work was done.

Troubleshooting

The score did not change after you fixed the issues.
Marking an issue as fixed does not check the page again. Go back to Audits and re-run the audit.
The same issue comes back after every audit.
The fix was made on one page but the cause is in a shared part, such as the header or a template. Fix it there.
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