Make on-brand social graphics
Give one idea, choose the sizes you need and get a graphic in your brand colours for each network.
The written steps below are complete. The Video script tab shows exactly what the video will cover.
The social graphics studio designs a post from a single idea, using the colours and logo in your brand kit. Every size is rendered from the same design, so the Instagram and LinkedIn versions match.
By the end you can
- Create a graphic from one idea
- Get it in several sizes
- Adjust the text and layers
Screens used
Before you start
- A brand kit with your colours and logo (see Put your agency's name, logo and colour on everything clients see).
- An active plan; generating graphics is not available on the free plan.
Steps
- 1
Open Social graphics
On: /studio/socialType "social graphics" in Find a page… and open it.
You should see: The social graphics studio, starting with "What is the post about?".
- 2
Give one idea
On: /studio/socialUnder What is the post about? write a single idea in a sentence, for example "Most local businesses lose leads because their contact form takes 40 seconds to fill in."
You should see: Your idea is in the box.
- 3
Choose the sizes
On: /studio/socialUnder Sizes choose the ones you need: Instagram square, Instagram portrait, Story / Reel, LinkedIn, X or Facebook. Each shows its size in pixels.
You should see: At least one size is chosen.
- 4
Create the design
On: /studio/socialPress Create the design.
You should see: A graphic in each chosen size, in your brand colours.
- 5
Adjust it
On: /studio/socialClick a part of the design to change it. The layers are Text, Button, Rectangle, Ellipse, Line and Logo. A change can be applied to every size at once.
You should see: The wording and layout are as you want them.
- 6
Use it in a post
On: /social-agency/calendarAdd the finished design to a post on your social calendar, or download it.
You should see: The graphic is attached to the post.
Tips
- One idea per graphic. A graphic that says three things says nothing.
- Change a colour in the brand kit and every template follows it.
Troubleshooting
- "Generating graphics needs an active plan."
- The workspace is on the free plan. Upgrade to generate graphics.
- "Image must be PNG, JPEG or WebP"
- Save the picture in one of those formats, under 8 MB, and upload it again.
One row per shot, in the same order as the guide. Estimated length 2:12, recorded signed in as Owner. Use made-up data only. How to record
Say: Make on-brand social graphics. Give one idea, choose the sizes you need and get a graphic in your brand colours for each network.
Hold until you see: Lesson title on screen for three seconds.
Say: Type "social graphics" in Find a page… and open it.
Hold until you see: The social graphics studio, starting with "What is the post about?".
Say: Under What is the post about? write a single idea in a sentence, for example "Most local businesses lose leads because their contact form takes 40 seconds to fill in."
Hold until you see: Your idea is in the box.
Say: Under Sizes choose the ones you need: Instagram square, Instagram portrait, Story / Reel, LinkedIn, X or Facebook. Each shows its size in pixels.
Hold until you see: At least one size is chosen.
Say: Press Create the design.
Hold until you see: A graphic in each chosen size, in your brand colours.
Say: Click a part of the design to change it. The layers are Text, Button, Rectangle, Ellipse, Line and Logo. A change can be applied to every size at once.
Hold until you see: The wording and layout are as you want them.
Say: Add the finished design to a post on your social calendar, or download it.
Hold until you see: The graphic is attached to the post.
Say: That is make on-brand social graphics. The written steps are on this lesson's page in the ItzSEO course.
Hold until you see: End card with the lesson link.
Mark it complete to keep your place in the course.
Related lessons
Set agency branding for the client portal and build a brand kit for graphics.
Set a strategy, connect your accounts, let the week be drafted for you, then review, edit and schedule each post.
Set who can enter a workflow and how often, stop it when a person replies, and limit sending hours and speed.