Read the weekly insights
Each Monday a project gets a short digest of wins, drops, opportunities and issues. Generate the first one and learn to read it in two minutes.
The written steps below are complete. The Video script tab shows exactly what the video will cover.
Weekly insights is a short summary written for you every Monday from the project's Search Console and Analytics data. It saves opening five reports to find out what changed.
By the end you can
- Generate the first insight
- Tell wins, drops, opportunities and issues apart
- Pick the one action for the week
Screens used
- Project, SEO hub, Insights
Before you start
- Google Search Console connected to the project, and synced.
Steps
- 1
Open Insights
On: Project, InsightsOpen the project, then open the SEO hub and choose Insights.
You should see: A page titled "Weekly insights", or "No insights yet".
- 2
Generate the first one
On: A projectIf there is none yet, press Open project home. In the Weekly Insights box press Generate first insight.
You should see: The box fills with this week's wins, drops, opportunities and issues.
- 3
Read Wins and Drops
On: Project, InsightsWins lists what improved, with a note on how to capitalise on it. Drops lists what fell.
You should see: You know the best and worst change of the week.
- 4
Read Opportunities and Issues
On: Project, InsightsOpportunities lists things worth doing next, each with an action. Issues lists problems, each with a fix.
You should see: A short list of possible actions.
- 5
Choose one action
On: Project, TasksPick the single most valuable action and create a task for it.
You should see: One task for the week, with an owner and a date.
Tips
- The insight is built from the latest synced data, so it is only as fresh as the last sync.
- Paste the wins into your client update. Clients like to see progress in plain words.
Troubleshooting
- "Already generated recently."
- An insight can be regenerated once an hour. Wait, then try again.
- The insight has little to say.
- It needs search data. Connect Google Search Console and Google Analytics in the project's Settings, sync them, and generate again.
One row per shot, in the same order as the guide. Estimated length 1:51, recorded signed in as Owner. Use made-up data only. How to record
Say: Read the weekly insights. Each Monday a project gets a short digest of wins, drops, opportunities and issues. Generate the first one and learn to read it in two minutes.
Hold until you see: Lesson title on screen for three seconds.
Say: Open the project, then open the SEO hub and choose Insights.
Hold until you see: A page titled "Weekly insights", or "No insights yet".
Say: If there is none yet, press Open project home. In the Weekly Insights box press Generate first insight.
Hold until you see: The box fills with this week's wins, drops, opportunities and issues.
Say: Wins lists what improved, with a note on how to capitalise on it. Drops lists what fell.
Hold until you see: You know the best and worst change of the week.
Say: Opportunities lists things worth doing next, each with an action. Issues lists problems, each with a fix.
Hold until you see: A short list of possible actions.
Say: Pick the single most valuable action and create a task for it.
Hold until you see: One task for the week, with an owner and a date.
Say: That is read the weekly insights. The written steps are on this lesson's page in the ItzSEO course.
Hold until you see: End card with the lesson link.
Mark it complete to keep your place in the course.
Related lessons
See search, analytics and ad results for one client on one page, and open the combined view.
Link the client's Search Console property so clicks, impressions and positions show inside the project.
Run the SEO Advisor to turn search and analytics data into a short list of actions, each with its evidence.