Get ready to send email: sender identity and a mailing list
Verify who your emails come from, create a mailing list and add people to it with the right consent setting.
The written steps below are complete. The Video script tab shows exactly what the video will cover.
Two things must be in place before a first campaign: a verified sender identity, so emails come from your own domain and are less likely to land in spam, and a mailing list of people who agreed to hear from you.
By the end you can
- Find the three set-up steps
- Create a mailing list and add members
- Know where bounces and unsubscribes are kept
Screens used
Steps
- 1
Open Email
On: /email/campaignsOpen the Marketing hub. Email opens on Campaigns, with tabs for Journeys, Lists, Segments, Sequences, Unsubscribes and Deliverability.
You should see: A box titled "Before your first campaign" with three steps.
- 2
Verify your sender identity
On: /email/campaignsFollow the first step, Verify your sender identity. It takes you to connect your own domain, SMTP account or email service, so campaigns come from your domain.
You should see: Your sending domain shows as connected.
- 3
Create a mailing list
On: /email/listsOpen the Lists tab. Type a name in New list name and create it. Tick Require double opt-in for imported lists: each person then confirms by email before they receive campaigns.
You should see: The list appears, marked "double opt-in" if you ticked it.
- 4
Add members
On: /email/listsOpen the list and press Add members. Paste email addresses separated by commas, spaces or new lines.
You should see: The list's member count goes up.
- 5
Know the safety nets
On: /email/deliverabilityOpen Deliverability. It shows Sent, Delivered, Bounces and Complaints, and a Suppression list of bounced, complained and unsubscribed addresses that are skipped on every send.
You should see: You can find the suppression list.
Tips
- Only email people who asked to hear from you. Bought lists get sender identities blocked.
- A form can add contacts to a mailing list automatically when they submit it.
Troubleshooting
- "No sending domain to check — set a from address first."
- Save a from address on your own domain, then check the domain records again.
- One person never receives your emails.
- Their address may be on the suppression list because it bounced, complained or unsubscribed. Suppressed addresses are skipped on every send.
One row per shot, in the same order as the guide. Estimated length 2:12, recorded signed in as Owner. Use made-up data only. How to record
Say: Get ready to send email: sender identity and a mailing list. Verify who your emails come from, create a mailing list and add people to it with the right consent setting.
Hold until you see: Lesson title on screen for three seconds.
Say: Open the Marketing hub. Email opens on Campaigns, with tabs for Journeys, Lists, Segments, Sequences, Unsubscribes and Deliverability.
Hold until you see: A box titled "Before your first campaign" with three steps.
Say: Follow the first step, Verify your sender identity. It takes you to connect your own domain, SMTP account or email service, so campaigns come from your domain.
Hold until you see: Your sending domain shows as connected.
Say: Open the Lists tab. Type a name in New list name and create it. Tick Require double opt-in for imported lists: each person then confirms by email before they receive campaigns.
Hold until you see: The list appears, marked "double opt-in" if you ticked it.
Say: Open the list and press Add members. Paste email addresses separated by commas, spaces or new lines.
Hold until you see: The list's member count goes up.
Say: Open Deliverability. It shows Sent, Delivered, Bounces and Complaints, and a Suppression list of bounced, complained and unsubscribed addresses that are skipped on every send.
Hold until you see: You can find the suppression list.
Say: That is get ready to send email: sender identity and a mailing list. The written steps are on this lesson's page in the ItzSEO course.
Hold until you see: End card with the lesson link.
Mark it complete to keep your place in the course.
Related lessons
Create a campaign, write it with a personal greeting, choose the audience, send yourself a test and schedule it.
Connect your Twilio account, write a short message with the contact's first name, and schedule it.
Write a first email and follow-ups with waits between them, enroll lists or segments, and let replies stop it.