For clients: read your website's results
Use Performance, Keywords, Audits and AI Search in your portal to see how your website is doing, in plain terms.
The written steps below are complete. The Video script tab shows exactly what the video will cover.
Your portal menu includes the same result screens your agency uses, in read-only form. You do not need to understand SEO to read them; four numbers tell most of the story.
By the end you can
- Read clicks and impressions
- See where you rank for your keywords
- Know what an audit score and AI citations mean
Screens used
- Portal: Performance, Keywords, Audits, AI Search
Steps
- 1
Open Performance
On: Portal, PerformanceChoose Performance in your portal menu.
You should see: Charts of search results for your website.
- 2
Read clicks and impressions
On: Portal, PerformanceImpressions is how many times your website appeared in Google's results. Clicks is how many times someone came through to your site. Rising impressions followed by rising clicks is the pattern you want.
You should see: You can say whether clicks are up or down.
- 3
Open Keywords
On: Portal, KeywordsChoose Keywords. Each row is a search phrase your agency tracks, with your Position on Google. Position 1 is the top; positions 1 to 10 are the first page.
You should see: You can name a phrase where you are on the first page.
- 4
Open Audits
On: Portal, AuditsChoose Audits. Each audit checks one page and gives it a score, with the issues found.
You should see: A list of audited pages with scores.
- 5
Open AI Search
On: Portal, AI SearchChoose AI Search. It shows whether assistants such as ChatGPT and Perplexity mention your business when asked the questions your customers ask.
You should see: The share of questions where your business is mentioned.
Tips
- Your menu shows only the pages your agency has shared with you, so some of these may be missing.
- Search results change slowly. Compare month with month, not day with day.
- Ask your agency about any number you do not understand. Use Messages in your portal.
Troubleshooting
- A page from this lesson is not in your menu.
- Your agency chose not to share it. Ask them if you would like to see it.
- The charts are empty.
- Your agency has not connected your website's Google account yet. Ask them to.
One row per shot, in the same order as the guide. Estimated length 2:03, recorded signed in as Client. Use made-up data only. How to record
Say: For clients: read your website's results. Use Performance, Keywords, Audits and AI Search in your portal to see how your website is doing, in plain terms.
Hold until you see: Lesson title on screen for three seconds.
Say: Choose Performance in your portal menu.
Hold until you see: Charts of search results for your website.
Say: Impressions is how many times your website appeared in Google's results. Clicks is how many times someone came through to your site. Rising impressions followed by rising clicks is the pattern you want.
Hold until you see: You can say whether clicks are up or down.
Say: Choose Keywords. Each row is a search phrase your agency tracks, with your Position on Google. Position 1 is the top; positions 1 to 10 are the first page.
Hold until you see: You can name a phrase where you are on the first page.
Say: Choose Audits. Each audit checks one page and gives it a score, with the issues found.
Hold until you see: A list of audited pages with scores.
Say: Choose AI Search. It shows whether assistants such as ChatGPT and Perplexity mention your business when asked the questions your customers ask.
Hold until you see: The share of questions where your business is mentioned.
Say: That is for clients: read your website's results. The written steps are on this lesson's page in the ItzSEO course.
Hold until you see: End card with the lesson link.
Mark it complete to keep your place in the course.
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